On May 14, the AGA (American Gaming Association) finally announced its long-expected Responsible Marketing Code. It is aimed at regulating the Association’s activities in advertising sports betting.
In many ways, this is a remarkable event. It was well-timed to coincide with the 1st anniversary of the historic decision of the US Supreme Court to lift the restrictions imposed on the sports betting industry by PASPA – the Professional and Amateur Sports Protection Act. One year ago, the Court determined that this Act of 1992 violated the American Constitution, as it forced states to ban sports betting.
In practice, that Act of 1992 only created an artificial monopoly of Nevada in sports betting, provoking a considerable ‘bet drain’ and promoting the development of the betting market as people bet on sports, anyway. The surveys revealed that public opinion in the US was strongly against that ban: over 55% of Americans believed that it was a good moment to end the federal ban on sports betting. After all, an open, fully transparent, regulated and responsible market for sports betting was the demand of the times. And now, since the PASPA was lifted, things started to move forward.
The President of the AGA, Bill Milled, admitted that the industry has been trying to drive illegal betting out of business and to make it legal for the benefit of the sports as well of the local and state economies. As the ice broke and sports betting was legalized in different states, the AGA developed a special marketing code to regulate the related advertising. The idea was to set a really high bar to sports betting marketing promotions and ads within the new legal framework that is currently emerging.
It is important to note that this code is a fully self-imposed act that the AGA voluntarily introduced with the idea to set further development standards of the business. Now this business is booming: Americans have wagered about $8 billion after the decision of the Supreme Court to invalidate the PASPA, which has generated over $50 million of local and state tax revenues.
The new marketing code further strengthens the policies of responsible gaming and advertising and sets well-weighed approaches to work with the respective outlets and target audiences.
Bingo is an engaging game where you can win simply by having a good time with your friends. At bingo halls, food and snacks are allowed, which enhances even a 1-hour game. To boot, it’s easy to increase your chances of winning, as the game depends on how many cards you’re playing. Interested? Then continue […]
Many roulette players focus on odds and chances, stakes and winning streaks and the game itself. But another side of the game – what the roulette dealer is doing – remains largely unknown. Many players perceive the dealer as a part of the game (and, perhaps, of the whole casino) and normally pay him/her little […]
A new trend that has to do with loot boxes, which are available as part of many games, has produced a lot of hype in the past two years. Why do these in-game items cause so much controversy? Let’s dive into the fascinating world of video game rewards, so we can learn what it is […]
There is nothing better for a true gambler than the taste of victory! And players always want to have all the available methods at their disposal to increase their chances of winning. And card counting, a strategy used primarily in blackjack games, is among these tools. Both professionals and amateurs are using it to their […]
If you love gambling and have been to a land-based casino at least once, you may have thought about becoming a dealer. Playing the same game but from the opposite side, while communicating with other players, sounds like a dream job, right? A dealer is a straightforward job, and you will be the heart and […]
On Monday September 14, MGM announced that it plans to open its first smoke-free casino at the end of September, when Park MGM will finally reopen its venues to players and tourists. The resort comprises around 2,990 rooms and various restaurants, and it’s set to be reopened on September 30. The venue has been closed […]
Online gambling has undoubtedly taken a place of true supremacy over the casino industry during the pandemic. And the reason for that is quite clear: online casinos are more accessible, and you can always count on some encouragement from the casino administration to help you boost your game. However, this digital revolution has only been […]
The large selection of online gambling sites out there can make players somewhat puzzled, and give them a feeling of uncertainty about making the right choice of casino. Each online gambling venue offers its own conditions, games, and various bonuses, of course; but the most important thing is the reliability of the casino and the […]