Ice Broken: Sportsbetting Marketing Code Launched by AGA

1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 2.33 out of 5)
Loading...
Online Gambling Sport Betting

On May 14, the AGA (American Gaming Association) finally announced its long-expected Responsible Marketing Code. It is aimed at regulating the Association’s activities in advertising sports betting.

In many ways, this is a remarkable event. It was well-timed to coincide with the 1st anniversary of the historic decision of the US Supreme Court to lift the restrictions imposed on the sports betting industry by PASPA – the Professional and Amateur Sports Protection Act. One year ago, the Court determined that this Act of 1992 violated the American Constitution, as it forced states to ban sports betting.

Spots Betting American Gaming AssociationIn practice, that Act of 1992 only created an artificial monopoly of Nevada in sports betting, provoking a considerable ‘bet drain’ and promoting the development of the betting market as people bet on sports, anyway. The surveys revealed that public opinion in the US was strongly against that ban: over 55% of Americans believed that it was a good moment to end the federal ban on sports betting. After all, an open, fully transparent, regulated and responsible market for sports betting was the demand of the times. And now, since the PASPA was lifted, things started to move forward.

The President of the AGA, Bill Milled, admitted that the industry has been trying to drive illegal betting out of business and to make it legal for the benefit of the sports as well of the local and state economies. As the ice broke and sports betting was legalized in different states, the AGA developed a special marketing code to regulate the related advertising. The idea was to set a really high bar to sports betting marketing promotions and ads within the new legal framework that is currently emerging.

It is important to note that this code is a fully self-imposed act that the AGA voluntarily introduced with the idea to set further development standards of the business. Now this business is booming: Americans have wagered about $8 billion after the decision of the Supreme Court to invalidate the PASPA, which has generated over $50 million of local and state tax revenues.

The new marketing code further strengthens the policies of responsible gaming and advertising and sets well-weighed approaches to work with the respective outlets and target audiences.

Related Posts

Read more

Understanding Video Poker: The History and the Present Day of the Game

Video poker is easily distinguishable from other “electronic” games. As it’s quite a simple game to play, it might appear to resemble slots; but the substantial difference is that in video poker, the player can decide how many and which cards to keep before the final hand is drawn. Hence, video poker is a game […]

Read More

Counting Cards in Blackjack — A Basic Guide

Blackjack has always been one of the most popular table games in casinos around the world. But ever since the famous MIT Blackjack Team decided to play blackjack for real money and finally broke the news with their incredible success, people from all around the world started wanting a slice of the pie. Suddenly, the world has […]

Read More

Crapless Craps: Insights

Casinos are always coming up with different variations on existing table games, in order to seduce bored gamblers to play casino games more and more! So just imagine that craps numbers become point numbers without any loss on the come-out. This scenario finally becomes possible with Crapless Craps, also known as Never Ever Craps. There […]

Read More

Fundamentals of Poker Theory

In this article, we’re going to look at the fundamentals of game theory as they apply to poker. Now, game theory is a very complex branch of applied mathematics that can take years to understand. Just ask Chris Ferguson, who spent more than ten years studying the concept at UCLA! For our purposes, however, we’re […]

Read More
YOU MAY LIKE IT