(2 votes, average: 3.00 out of 5)
Loading...
On May 14, the AGA (American Gaming Association) finally announced its long-expected Responsible Marketing Code. It is aimed at regulating the Association’s activities in advertising sports betting.
In many ways, this is a remarkable event. It was well-timed to coincide with the 1st anniversary of the historic decision of the US Supreme Court to lift the restrictions imposed on the sports betting industry by PASPA – the Professional and Amateur Sports Protection Act. One year ago, the Court determined that this Act of 1992 violated the American Constitution, as it forced states to ban sports betting.
In practice, that Act of 1992 only created an artificial monopoly of Nevada in sports betting, provoking a considerable ‘bet drain’ and promoting the development of the betting market as people bet on sports, anyway. The surveys revealed that public opinion in the US was strongly against that ban: over 55% of Americans believed that it was a good moment to end the federal ban on sports betting. After all, an open, fully transparent, regulated and responsible market for sports betting was the demand of the times. And now, since the PASPA was lifted, things started to move forward.
The President of the AGA, Bill Milled, admitted that the industry has been trying to drive illegal betting out of business and to make it legal for the benefit of the sports as well of the local and state economies. As the ice broke and sports betting was legalized in different states, the AGA developed a special marketing code to regulate the related advertising. The idea was to set a really high bar to sports betting marketing promotions and ads within the new legal framework that is currently emerging.
It is important to note that this code is a fully self-imposed act that the AGA voluntarily introduced with the idea to set further development standards of the business. Now this business is booming: Americans have wagered about $8 billion after the decision of the Supreme Court to invalidate the PASPA, which has generated over $50 million of local and state tax revenues.
The new marketing code further strengthens the policies of responsible gaming and advertising and sets well-weighed approaches to work with the respective outlets and target audiences.
Pokies (a term derived from poker machines) are the biggest gambling attraction in Australia. The nation is actually obsessed with them: there are six times more machines than in the U.S., and the total amount of bets on are double the number you can find in America. But why are they so popular in this […]
Before reading the article about top 10 casinos in the world, you need to answer a straightforward question. It sounds like: “What is the ideal casino for an average gambler?” Yes, we’re asking to explain this odd question. The answer to it can show your attitude to the gambling process in general. Your responses may differ, […]
It won’t be a surprise if we say that bookmakers love accepting bets; and they also try and grab any advantage they can, however meager, whenever there’s any chance at all for a gambler to place a bet. “If you think of it, you can wager on it!” That’s the golden rule of all the […]
Casino gambling in North and South Korea is like a doughnut in a bakery — only the visitors can taste it. The countries do not allow their residents to participate in gambling activities provided by casino establishments, and they only provide gaming services to foreign visitors. However, there are always exceptions; and just like any […]
On Monday September 14, MGM announced that it plans to open its first smoke-free casino at the end of September, when Park MGM will finally reopen its venues to players and tourists. The resort comprises around 2,990 rooms and various restaurants, and it’s set to be reopened on September 30. The venue has been closed […]
Online gambling has undoubtedly taken a place of true supremacy over the casino industry during the pandemic. And the reason for that is quite clear: online casinos are more accessible, and you can always count on some encouragement from the casino administration to help you boost your game. However, this digital revolution has only been […]
The large selection of online gambling sites out there can make players somewhat puzzled, and give them a feeling of uncertainty about making the right choice of casino. Each online gambling venue offers its own conditions, games, and various bonuses, of course; but the most important thing is the reliability of the casino and the […]
To be or not to be? This question is bothering thousands of players out there, who are all busy contemplating their playing strategies. “Should I bet more?” Or, “is it all about luck?” These are just some of the many questions that have been bothering people who are keen on casino games; and quite honestly, […]
