(1 votes, average: 5.00 out of 5)
Loading...
The deal with Football DataCo was announced on May 9, 2019. Genius Sports is going to become the official supplier of the live data of Premier League, English Football League, and Scottish Professional Football League competitions. This news wisely circulates the media – indeed, this deal is an important sign of the changes taking place in the sports betting industry around the world.
Genius Sports is not a new company, although it was established only in 2016. This entity was created as a result of a merger between SportingPulse International and Betgenius. Before that, SportingPulse had been famous for software and sports data businesses, while Betgenius – for technology support and data supply for the betting industry. Having formed Genius Sports, both companies set to provide what they call integrity services and data management to major sports leagues.
Implementing this strategy, this company aimed at further mergers and acquisitions. In 2017, a volleyball technology provider Data Project was acquired by Genius Sports. Later on, in 2018, Apax Partners, in turn, acquired Genius Sports. This way Genius Sports became a part of the oldest and largest private equity firms operating worldwide.
This is exactly what happened: fast-growing and actively developing company providing data management and diverse support services, including betting for major sports leagues, is now a part of a global private entity firm officially ranked 14th in the list of the largest global players on the private equity market.
While there is no doubt that sports betting has become a global business, now it is becoming increasingly integrated into the diversified global economy of our time. This economy is getting more and more digital by its very nature, based on the flows of data that are rapidly intensifying and going wider and wider every year. And the sports betting industry is getting its piece of the cake.
British football, extensively fanned and televised worldwide, is a very popular attraction and a powerful betting generator. While there still is a huge class difference among the competing teams, the results of the matches often hang by a thread. And the general opinion is that these results have become less predictable over the span of the several past decades.
With Genius Sports licensing the data supply related to the three most popular British football leagues, it will be interesting to see how further sublicensing deals would pan out. Every betting operator would choose a licensed data supplier to buy the data from. That is why there is a certain stir among the potential bidders, and betting operators are eagerly waiting for the outcomes.
You may be wondering about where all the Asian-flavored slots come from? How have they managed to find their way into Western land-based casinos, as well as online casinos too? Why is there such a large number of them and why are they so fun to play? And what do they offer that the traditional […]
Mining! Bitcoins! Cryptocurrency! These words seem to have taken the Internet by storm. You hear them so often, seemingly from everywhere. Cryptocurrency is on top of the world banking system, and even if you’re skeptical about it, you’ve got to admit the idea has power behind it. No wonder bitcoins (and altcoins, any cryptocurrency besides […]
By now, we’ve all got used to online gambling with cryptocurrencies. Every day, for a variety of reasons, more and more online gambling venues decide to switch to digital coins. Of course, some players are wary of acquiring this kind of assets; however, they can actually benefit a lot from this innovative approach. “Old-timers” like […]
Blackjack is one of the most popular games in any casino. The rules are very easy to grasp, and the goal of a player is to form a hand without going over 21 points and to have a higher number than the dealer. For the last decade, numerous versions of blackjack were developed to retain […]
On Monday September 14, MGM announced that it plans to open its first smoke-free casino at the end of September, when Park MGM will finally reopen its venues to players and tourists. The resort comprises around 2,990 rooms and various restaurants, and it’s set to be reopened on September 30. The venue has been closed […]
Online gambling has undoubtedly taken a place of true supremacy over the casino industry during the pandemic. And the reason for that is quite clear: online casinos are more accessible, and you can always count on some encouragement from the casino administration to help you boost your game. However, this digital revolution has only been […]
The large selection of online gambling sites out there can make players somewhat puzzled, and give them a feeling of uncertainty about making the right choice of casino. Each online gambling venue offers its own conditions, games, and various bonuses, of course; but the most important thing is the reliability of the casino and the […]
To be or not to be? This question is bothering thousands of players out there, who are all busy contemplating their playing strategies. “Should I bet more?” Or, “is it all about luck?” These are just some of the many questions that have been bothering people who are keen on casino games; and quite honestly, […]
