The original purpose of beacons was to warn about enemy invasion using light signals, which could be seen for many miles; or to warn approaching ships that land was near. In modern times, the word “beacon” has acquired a slightly different meaning because it is now primarily associated with digital technologies. Innovations are changing the marketing world at a rate of knots! With the aid of beacons, the mobile marketing concept could come to life. Moreover, beacons have become a game changer in the individual marketing approach to customers.
The iBeacon was designed and presented by Apple Inc. in 2013. Its main task was to help retailers streamline payments and local deals. In December 2013, iBeacons were powered up in 254 US retail stores.
In 2015, Google also entered the picture and pioneered the use of its own type of beacon. Google Eddystone also uses the concept of beacons in Google Maps.
Beacons are a category of Bluetooth, low energy devices that broadcast their signal to portable electronic devices in the area. The technology forces smartphones, tablets, and other devices to carry out actions when they are in close range of an iBeacon.
Indoor iBeacon technology allows users to complement traditional location services (GPS, cellular tower, etc.). The beauty of this technology is that it can (with the permission of the client) provide additional location-dependent information and advertising packets to visitors of restaurants, theaters, or casinos. Separate small, battery-powered devices can be used as beacons, as can devices powered by USB or iOS-devices with the appropriate application installed.
The key distinction between the iBeacon and other location-based technologies is that, in order to interact with beacons, users need to install a specific application on their phone. The other distinction is the need for only a one-way transmitter on the receiving smartphone or device.
The concept of proximity marketing has also appeared because of beacons. Proximity marketing is direct communication with the customer at the right time and in the right place. It works as follows: gamblers pay a visit to the casino and go to a slot machine with Bluetooth sensors installed on the front. This triggers check-in messages on social media, and push notifications – the person immediately receives a notification with special offers, rewards, and promotions for a favorite game right on their smartphone. Beacons are more effective in enclosed spaces than GPS, which makes them a perfect marketing tool for casinos. Moreover, VIP players may get even warmer welcomes, since they can be greeted by name and offered their favorite drink. Beacons provide information on the amount of time players spend at each game and even available seats at each table. These messages motivate them to join the game. The technology can also track customers based on their playing habits using their previous player behavior. This system is so thought out that it can even show customers a route to the game that might interest them, or to specific gaming rooms, smoking areas, and restaurants.
The prospect of using beacons in marketing continues to open up new frontiers for businesses. The technology itself has lots of applications and potential, and brand new features become available as it develops. The logistics and transportation industries are among the most interested in developing and improving location-based technologies. However, Bluetooth, low-energy beacons can be used for more accurate asset tracking in almost any industry, particularly indoors.
During emergencies, beacons can serve very useful roles, as they can be used to track patients or doctors in hospitals. With the ability to track all Wi-Fi hotspots and Bluetooth beacons in the United States, the Federal Communications Commission can collect information pass it on to emergency services. In this way, thanks to beacons, thousands of lives can be saved; heart attack victims or survivors in a burning building can be found and saved at the right time.
To be sure, beacon technology will continue to fulfill its promises and contribute to the marketing landscape as far ahead as anyone can see. Ultimately, they will help the owners of casinos, bars, or restaurants to better understand the preferences and needs of their customers to build an individual approach to each client. The development of this field of mobile marketing will make shopping experiences truly personalized, and will make customers feel like a unique client and a welcome guest, whose every whim is known and considered in advance!
Japanese opposition and the lower house on July 20 have finally shaken hands on the legalization of gambling resorts! The long-awaited bill, which had been under consideration for over 2 years, was eventually enacted on July 20; finally marking the end of a serious disagreement between the cabinet of Prime Minister of Japan and the […]
Who is Isildur1? Why is Fedor Holz that much successful? Why is Dan Bilzerian famous? Why is Phil Ivey so popular? Successful gamblers come from all walks of life. They need not resemble each other in their perception of the world or in their characteristics. In fact, they could be complete opposites of each other. […]
While playing table games in the casino, you might have seen some weird people circling around and sharing their tips and opinions on what you should have or shouldn’t have done. It seems like they know better when to raise the blind or fold and on what color to bet. From blackjack to craps – […]
Any question like “where is it better to…” implies that people know what “better” really means. But in terms of casino gambling, it is never easy to tell! What is the best playing experience casino goers might be looking for? What counts as true customer satisfaction? What are the places to better provide it – […]
When it comes to picking the next travel destination, casinos are always at the top of the list! However, given that these gambling venues are all housing millions of dollars, something mysterious could still be hiding beyond the glitz and glamour. Over the years, thousands of fascinating stories about disappearances, heists, and murders have been […]
Ghosts and other paranormal activities have been sighted many times throughout the world: mostly in old houses, castles, graveyards, and strangely enough, casinos as well! And to make things even more exciting, some gambling venues have started to provide tours of their haunted casino floors. Are you already frightened to death? Well who knows, maybe […]
People usually choose slots in casinos based on different criteria. In this review, we are going to shed light on one important criterion: volatility, or variance. If you know the variance, you may be aware of the risk rate of the game. But beginners often confuse the volatility with the Return to Player rate (RTP). […]
In this article, we’re going to tell you about the ancient game that is itself the origin of many modern games like the children’s game Jacks and casino Craps. Knucklebones is thought to be the first form of dice, although it’s still used for fortune telling and some primitive kinds of gambling. Being originally a […]